Breathe America

Breathe America is a regional allergy, sinus, and asthma program that offers specialized support for each problem area. an integrated campaign that used banners, posters, and ambient media to reach customers. Much like how allergies, sinuses, and asthma interrupts a person’s life, the web banners and posters interrupted a user’s page and their day. Because reading can be difficult when you suffer from allergies and asthma, a simple, graphic approach was used to catch the irritated eye at the ground point of engagement.