Cracker Barrel Old Country Store

Cracker Barrel Old Country Store. An American Icon brand, located just off the interstate with the authentically unique proposition of being half store – half restaurant.  It’s front porch, ever inviting with a comforting symbol of hospitality that begged to be sat in, not to mention leveraged. The Rocking Chair. And oh yes, we rocked it. How do you make an already original and unique thing better, without damaging it? Answer: Very carefully. And sitting in a rocker is very different than sitting in other chairs. It’s special and very special things happen there. This is why it made the perfect brand icon to help serve their special home-style food. Here is a peek at a little of that magic, sit back, relax and enjoy...