Illinois Lotter Hijackpot Situatiion Update
...only it didn't! For the short time this campaign aired, it did just as we said it would, created a high sense of urgency that actually increased sales dramatically. And yes, as the saying goes: Any press is good press! :)
They wanted to draw attention and create a sense of urgency when the Jackpot increased. We thought rolling an actual, giant lottery ball down a highway might just create that type of situation.